Major Benefits Of Using Magento Ecommerce | Know About Magento Ecommerce

What is Magento Ecommerce:

Magento ecommerce is a software which is an open source ecommerce platform written in php. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California.magento ecommerce

On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, improve conversion rates and overall revenue generation for store owners. It has well-organized business user tools that enhance the user experience of the software.

Why to choose Magento Ecommerce

Today many ecommerce sites are running with magento templates.Because today’s consumers and their buying patterns are changing by the minute. Only Magento — open source and agile — can help you adapt and thrive. Magento ecommerce boosts your online sales while maximizing gross margins. Magento businesses sell more at a lower TCO than merchants on competitive commerce platforms.

Modules in Magento :

Magento is the provider of three distinct platforms, Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition. There were also two former platforms, Magento Professional Edition and Magento Go.

Magento Community Edition :

magento community edition

Magento Community Edition is an open-source eCommerce platform. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community Edition has been developed and customized in order to provide a basic eCommerce platform.

The current release and each of the previous historical release versions of the 1.X and 2.X version branches of Magento Community Edition are available on the Magento Commerce, Inc. website for download as singe-file downloads. Development of the 2.X version branch of Magento CE is coordinated publicly on GitHub.

The latest actively supported versions of Magento Community Edition are CE 1.9.3 and 2.1.5.

Magento Enterprise Edition :

magento enterprise edition

Magento Enterprise Edition is derived from the Magento Community Edition and has the same core files. Unlike Community Edition, this is not free, but has more features and functionality. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise Editions include hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. Development on the 2.X branch of Magento EE is coordinated publicly on GitHub.

The latest actively supported versions of Magento Enterprise Edition are EE and EE 2.0.4 released on March 31, 2016.

Magento Enterprise Cloud Edition (ECE) :

Released April 11, 2016, ECE is a platform as a service that enables rapid deployment of fully customizable, secure and scalable web store fronts, combined with leading hosting and managed infrastructure. In contains a full REST API and a scriptable command line interface ensures ease of integration with external systems and compatibility with existing code management workflows.

Included in ECE is: Fastly a real-time content delivery network that quickly diagnoses speed problems and can make automated changes and also mitigates DDoS attacks. New Relic continuous application performance monitoring. performance monitoring of PHP code, which provides a visualization of how all your pages work together, enabling users to eliminate redundancies. Amazon Web Services a triple redundant cloud cluster with 99.99% uptime and best in class SLA benchmarks. Magento Enterprise Edition, which is an open platform with near unlimited options for campaign workflows, product attributes, customer segments, product pages, web pages, and checkout.

Magento 2 :

magento 2

Magento 2 has many new and improved features, developer tools and its architecture is quite different from all the previous versions. Magento 2 was announced in 2010. It was planned for release in 2011, and its merchant beta version was released in July 2015. Since then Magento 1 and Magento 2 have existed simultaneously.

Like previous platform, Magento 2 consists of both frontend and backend (or Admin Panel). The backend of Magento 2 is much more intuitive and friendly. The menu is vertical on the left instead of horizontal menu on the top in Magento 1, and is designed with flat type. The Dashboard of backend now emphasizes more at Lifetime Sales and Average Order, highlight both Lifetime Sales and Revenue. Everything is bigger, much easier to click.

The frontend has new features. The default theme is Magento 2 Luma Theme which is much better than Magento 1. Also, Magento 2 has responsive web design and faster performance theme. New 2-step checkout is not as complicated as default 6-step checkout of Magento 1

Magento Hosting :

Undoubtedly the biggest advantage of Community Edition is the fact that it is free and with the addition of extensions can provide some of the missing functionality that Enterprise Edition offers.

Opting for the Enterprise Edition does however ensure a swifter and smoother development process, often bringing about a faster return on investment.

Benefits Of Using Magento Ecommerce :

benefits of magento ecommerce

Today many ecommerce sites are running on magento templates. Magento ecommerce sites are very easy to implement as the magento is an open source software and it accepts third party installations also. Some of the editions require magento developer to develop the magento ecommerce websites as it needs some technical knowledge and must know the implementation of front-end layout using PHP, HTML5, CSS3, JavaScripts, jQuery.

Based on open architecture and with the support of hundreds of third-party extensions, Magento offers an unparalleled degree of flexibility and options to interface with third-party web applications.

Should the required functionality not be available from Magento’s expansive array of options out of the box, then the feature will likely appear on Magento Connect: the Magento Extension marketplace covering CRM, ERP, accounting, payment processing, shipping, call centres and many more.

More and more online customers are using phones and tablets to browse and shop, whether they’re on the go or from the comforts of their home. Magento makes it easy for your customers to browse, search and buy from your mobile, using gestures such as swipe, zoom, drag and drop that mobile users have come to expect.

Magento Enterprise Edition offers a mobile storefront that seamlessly integrates with your existing online store, providing your customers with an engaging mobile shopping experience that brings the full power of ecommerce to your mobile commerce channel and integrates it into your store’s catalog, checkout, inventory, reporting and other functions.

We have a well developed team of Magento developers who can work on the magento software. We build excellent ecommerce platforms by using magento templates which increases user engagement, smooth navigation of the website, improve conversion rates and overall revenue generation for store owners.

Why Ecommerce Evolved As A Major Market | Rise Of Ecommerce

Ecommerce Definition :

The simple definition for ECommerce is commercial transactions conducted electronically on the Internet. That means, what ever the purchases we made through the internet can be called as Ecommerce shopping. Shopping has evolved from offline to online. Earlier days people has gone to shopping where they go to the market, see the products and buy them. But evolving with the technology people are buying the products from home itself.This has become a new era in the shopping.


By the early 1980s, individual computer users — still mostly at major research universities — were sending e-mails, participating in listservs and newsgroups, and sharing documents over networks like BITNET and USENET.In 1990, a researcher named Tim Berners-Lee at the European Organization for Nuclear Research proposed a hypertext-based web of information that a user could navigate using a simple interface called a browser. He called it the “WorldWideWeb”.


Amazon & E-Bay Evolvment :

In July 1995, Jeff Bezos boxed up the first book ever sold on from his Seattle garage. Within its first 30 days of business, the self-proclaimed “Earth’s largest bookstore” sold books to online shoppers in all 50 U.S. states and 45 set the standard for a customer-oriented e-commerce Web site. Users could search available titles by keyword, author or subject. They could browse books by category and even get personalized recommendations. They could also purchase books quickly and securely with the patented “one-click” checkout system.eBay leveled the e-commerce playing field. You didn’t have to be a Web entrepreneur or an existing business to sell things online. All you had to do was raid your attic, post a listing, and there was a good chance that someone, somewhere, would pay money for your old junk.In 1996, with two full-time employees, eBay sold $7.2 million worth of goods. By 1997, with the help of a Beanie Babies frenzy, eBay sold $95 million in goods. In 2007, eBay sold $52.5 billion in auctions, had more than 220 million registered users and 13,000 employees.Both eBay and Amazon paved the way for today’s e-commerce merchant. Consumers can buy almost anything online, including shoes, home goods and even a real shark’s tooth. Just type “unusual items for sale” in a search engine, and see what comes up. So Amazon & E-Bay can be called as fathers for Ecommerce.

Why Choose ECommerce :

The main reason for choosing ecommerce shopping is, we can do a hassle free shopping. In earlier days the process is we have to got to the market, roam for long time to select any product and sometimes we do not get the desired product also. But with the introduction of Ecommerce, time for searching the products has decreased and we are able to get what we want. Today ecommerce has evolved into mobiles and it is called as M-Commerce. With the ease of doing business and also from evolving mobile market doing shopping online became more easy. The ease of doing shopping is the main reason for development for the ecommerce. Today Ecommerce is evolving more and about 35 million people are buying products online. In India the Ecommerce market is still in developing phase with the players like Flipkart, Snapdeal. Amazon has entered the Indian market recently and it is giving tough competition for the Indian sites.

Choosing a product easily from thousands and the delivery of the product to the home are the two main reasons for the success of Ecommerce market. We can also quote the above two scenario’s as advantages also. You can select the product you want and by the introduction of keywords in the search bar, the searching of products also became easy. We do not need to type the whole product name but we can select it from the suggestions that come up while we search.we can also return the products if we find the products are damaged and this process will be a free of cost and hassle free.Coming to the disadvantages, the look and feel of a product is missing in the ecommerce. We cannot touch and feel the product at the time of buying and this is considered as main disadvantage. Sometimes delay in the delivery and also sending other items instead of our selection is making the Ecommerce market slightly untrustable.

Latest Trends In Ecommerce :

ecommerce solutions by Kaleigen



Amazon playing the lead in the ecommerce market has huge share in this sector. According to the study, which analyzed more than 4 million online purchases, Amazon accounted for the majority (53%) of the growth in US e-commerce sales for the year.Having launched its site in June 2013, Amazon India made rapid advances last year, racing ahead of Snapdeal and even beating Flipkart in at least two months in terms of gross sales. By investing $2 billion in recent years and also making more investments up to $3 billion in coming years, Amazon is trying to capture the Indian market. While Flipkart is the only site that is giving a slight competition to Amazon, but it is lacking in the expansion and also gaining the customer’s trust. The recent deal where there are speculations that Flipkart is going to buy the Snapdeal will have more customer base for Flipkart. From the time of Demonetization, a new player PAYTM has also evolved in the market and is trying to grab the major share in the market. Introducing Digital Wallet, more cashback’s we can also assure PAYTM will make a good impact in the industry.

In the conclusion, the main point that will be focused is Ecommerce is going to stand still in coming years and with the competetion between the ecommerce sites we can also expect a better customer service and also decline in the prices.

We, Kaleigen are making Ecommerce market better by providing the best solutions for the Ecommerce application development. In Kaleigen, we can build ecommerce applications, integrate payment systems and also make your site more user friendly.