Digital Marketing Services In Hyderabad | Digital Marketing Services List

Digital Marketing :

As defined by experts, Digital Marketing which also referred as internet marketing or online marketing is an collection of all your online marketing efforts.

digital marketing definition

This means whatever the efforts we do in order to increase a company’s value in the market will be referred as Digital Marketing.

For this business leverage some digital channels such as Google search, social media, email marketing and promoting their websites in the form of ads in Google etc., comes under Digital Marketing.

Why Digital Marketing :

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

In a traditional way some marketing agencies will follow the old ways where a business profile will go into the market through the medium’s like Electronic Media and Print Media. But the acquisition of the market and returns on the investment by the companies cannot be measured in this mediums.

But with the revolution of Digital Medium, everything a consumer needs is made available on the digital platforms. Average time spending of a consumer on Digital Medium’s is also increasing day by day. To encash this some digital marketing agencies are offering services where all the online marketing efforts will be done in order to promote a business online.

These digital marketing agencies provide some internet marketing services like Search Engine Optimization Services, Pay Per Click Services and also Email Marketing Services. Some digital marketing consultants also provide freelancing services in this respective fields.

When we talk about these digital media agencies, one question will arise in everyone’s mind that is : What will be the benefit to me if I move into the Digital Marketing ? The two major benefits that everyone who practices online marketing say is You will have control on your budget that you are going to spend on Internet Marketing and also You can measure the outreach of your marketing strategies.

Also the internet will give you a lot of ways to do marketing where you can choose the best way for you to implement your marketing tactics.

Who will choose Digital Marketing

The simple answer to this question is : Anybody can choose Digital Marketing. It does not confines to a particular section of businesses, but it caters all the needs for every individual business. Everyone who want to promote their company online are eligible to choose the Digital Marketing.

why choose digital marketing

The only thing to keep in the mind in order to practice internet marketing is to choose right way to reach your customers. In order to reach out to your customers you have to watch on which platform the customer is spending a lot of time and you have to concentrate on that platform to reach out to your customers.

For example, Facebook is a major platform where every individual spends a lot of time. But if you concentrate more on the organic search and doesn’t look at Facebook at all you will loose a lot of customer base. So you need to balance all the platforms to reach right audience in a right way.

Also if you opt for the third party agencies you also need to be careful in choosing a right digital marketing agency. Agencies with good digital marketing consultants will add more value to your business otherwise all your money that is invested in internet marketing goes vain.

Choose top digital agencies who will connect with you every time and reports their efforts rather than agencies who doesn’t do the right efforts and follow illegal ways to promote your business.


Also Read 10 Best Proven Tips For Online Reputation Management


Digital Marketing services list :

There are several ways to promote your business, but the 4 main ways in the Digital marketing covers SEO, SMM, PPC, Email Marketing. The first three are the best ways for the promotion and the Email Marketing is considered as the traditional way of the promotion but still the digital marketing consultants consider it a good way for the promotion.

digital marketing techniques

So we will see every service in detail.

SEO (Search Engine Optimization) :

Search Engine Optimization is a way where the process involve optimizing your website to rank high in search engine results page which therefore increases the amount of organic traffic to your website.

digital marketing - SEO

The process of SEO will include optimizing your website content according to the Google’s rules and regulations for organic search. There involves two process such as “On-Page Optimization” and “Off-Page Optimization”. The On-Page will covers the techniques like Heading optimization, Title Tag Optimization and Content Optimization.

The Off-Page Optimization includes promoting the website content and building the links(backlinks) from external website to your website.

Social Media Management (SMM) :

Social Media Management involves promoting the business on social media. Now-a-days social media plays a huge role in promoting a business, where maximum number of people will be on social media for a long time.

digital marketing - SMM

The practice of promoting your brand and your content on social media channels is to increase brand awareness, drive traffic, and generate leads for your business.

Pay Per Click (PPC) :

digital marketing - ppc

Pay Per Click involves in giving ads on Google. Google is a place where one can attract more number of people as it is a major and no.1 search engine in the market. Here a business can publish ads for a better and fast results in order to generate the leads for your business.

When I can see the results :

There is a question in my mind after reading all the above information, which is : Okay, you are saying that Digital Marketing is a effective strategy for marketing. That’s fine. But when I can expect the result for the efforts I put ?

With Digital Marketing, the results will be based on how effective are your Digital Marketing strategies are. If you spend the time building good strategy for marketing and if you focus on creating quality content to attract and convert them then it will take 6 months for you to see the results in a organic way.

If paid advertising is your marketing strategy the results will be more quicker. But it is recommended to first go in an organic way, to build valuable customers and for a long and sustainable business.

How much budget do I need for Digital Marketing :

digital marketing - budget

It depends on which strategy you choose. If you go with the organic way by building effective organic ways to promote your content you doesn’t need any budget until you will opt for third party services to build and implement the strategies.

To implement PPC using Google AdWords, you have to bid against other companies in your industry in order to appear on the Google search results. Depending on the competitiveness of the keyword the budget will be reasonable or extremely expensive.

10 Best Proven Tips For Online Reputation Management

Online Reputation Management

Online Reputation Management plays a major part in protecting a company from defamers.  companies are investing huge amounts for their online presence and they are making efforts to produce high Return On investment. In this competition, some will follow the best white hat techniques to achieve the highest position. But in contrary to this technique some may follow the black hat techniques and also degrade the website or Company which is already existing in high position.

online reputation management

Why Online Reputation Management ?

A company with little more than just a website to represent them online, they are in a precarious position if anyone creates a site to target them or even just posts something on social media, as those items could rank for their business name searches. For established local businesses, people may frequently be searching for a business by business name — so, having bad stuff rank in branded search results can directly impact your bottom line.

            Also Read 10 Best YouTube SEO Hacks That can be followed by anyone

There are so many ways to drop the rankings of a website and these techniques will harm a website than the Google Algorithms do. In order to fight this type of issues experts have come up with an idea where they are going to implement some techniques to make sure that website will not get deposition ed from it’s rankings. This technique is named as “Online Reputation Management”.

online reputation management

The top 10 tips that should be followed for online reputation management are explained below.


1. Make a presence in all social platforms :

Facebook, Twitter, YouTube and Instagram are the basic platforms where all the business will share their presence initially. But adding to these, there are also some additional social media sites, as well where you can grow your presence. Integrate your business executives and employees with the famous social platform LinkedIn as this account adds more trust for your business as they allow only the higher executives to start an account.

2. Keep an eye on all your social accounts :

Just representing your business online doesn’t make your business grow. You also need to develop your audience with them too. Get in touch with your audience on a regular basis and try to answer as many questions possible. This will make your users to trust you more and you can also get rid of the negative comments easily.

3. Make your products and Brands popular :

When you have a huge number of products and Brands in the market, make use of it by developing content to rank for those names also. For this you can create websites, web pages, social media profiles to claim and reserve each brand name.

4. Make strong social presence for executives:

Develop a strong social media presence for your founders, owners and high level executives. By making this you can develop a strong bond with your audience as a low online profile to preserve your privacy just leaves you wide open for defamers.

5. Claim your authorship where applicable :

Authorship will be a huge benefit for online reputation management. This is primarily for businesses where a founder/proprietor is closely associated with the business’s identity. Google requires authors to be individuals; thus, the author tag must be associated with an individual Google+ profile, not with a business page.

6. Listen To your Audience :

Whenever you have any negative comments or feedback or disputes with the orders form your users, listen to their versions to find a solution there itself. Answer to these particular feedback in a polite way and come up with a creative way to give customers what they’re wanting without creating friction. If you make the issue big you will open the doors for defamers to enter and this will recur a huge loss for your online reputation.

7. Apologize when needed :

If you have failed in providing any service or something has gone wrong with your products, immediately apologize to your customers and this will best method to maintain a good relation with them. Being real and transparent in apologizing will protect your company’s good will and also make a crisis situation come to close.

                   6 Tools That Make Tracking Your Online Reputation Easy

8. Maintain blog :

Maintaining a blog not only help you in getting rankings to your website but also helps in online reputation management. For reputation purposes, it not only can rank for your name, it can give you a solid “home court” ground where you can directly respond to any major assertions made about your company if necessary.

9. Don’t argue over Internet :

This is the major point that is to be followed for the online reputation management. Don’t argue with the client even though he is right and you are wrong. Take his contact details and solve your problems with him over Email or phone. If you argue over the Internet they might get furious about your services and they can pass bad comments about your business which will negatively effect your reputation.

10. Invest in online Reputation Management :

Online Reputation Management requires both time and money. The small businesses are not opting to the online reputation management because they assume that they don’t require this as they are small. But this has to be applied for both small and big companies and if you find no time to do this go with other companies who offer these services. Invest more time and some money also in order to maintain a good reputation for the business.

Make sure that you follow all these points to ensure that your company’s online reputation is correctly managed. Outrank all your negative feedback’s and negative comments in a proper way by practicing best methods. Don’t leave your defamers who are posting negative comments regularly on your social media. Talking to them in private can solve all the issues and even if they don’t listen you can proceed legally and eliminate them immediately.

10 Best YouTube SEO Hacks That Are To Be Followed By Everyone

YouTube SEO:

There are many ways to optimize the blog and build good amount of backlinks without craving for the black hat techniques. Apart from On-Page optimization,building backlinks from quality sites, social sharing there is also a major white-hat seo technique which is called as “YouTube SEO”

According to studies,some SEO experts say that we can divert good amount of traffic from the video search engine YouTube to your website. YouTube is the largest search engine after the Google search with 600 Million views per day and 800 Million visitors per month, YouTube can drive more amount of traffic to your website. With 4 Billion videos are watched every day there will be a huge competition to get more views to your videos.Great and viral content is the major point that is to be primarily followed to rank a video but there are some ways which you can additionally add to the videos that you are posting and the procedure is named as “YouTube SEO”.

With this procedure, you can achieve the best results where you can rank your video at top position on YouTube.

YouTube SEO Tips :

1. Length of the videos is considered as the major ranking factor in YouTube. Longer videos can outperform the shorter videos. The average length of a first page YouTube video is 14 minutes 50 seconds. So focus on this point and try to make lengthy videos.

2. Video views have correlation with the rankings. If the no.of views are increasing for the video proportionately the rankings also increase. So make a video with a great content and rank it in the top position.

3. Do you have enough comments for your video? If not, encourage your users to give reviews about your video in the comments section. You have to do it because Comments appear to be an influential ranking factor. Studies found that a video’s comment count strongly correlates with higher rankings.

4. Share your video in all the social platforms and make a point in the video itself to your visitors to share the video after watching. This has to be followed because sharing is also a major ranking factor in YouTube SEO. The number of shares a video generates is strongly tied to YouTube first page rankings.

5. Video likes are also significantly correlated with higher rankings.

youtube seo likes and rankings chart

6. Make a point in every video to your visitors to subscribe to your YouTube channel. “Subscription Driven” has a major effect on rankings. Therefore videos that result in new subscribers have an advantage in YouTube search.

7. Also do a keyword research before you are recording and uploading a new video. The exact match keyword in the video title will have a slight improvement in the rankings and have a slight edge over videos that don’t. So include a keyword in your title and this may improve your rankings by a slight margin.

8. Studies found that a very small relationship between keyword rich video tags and rankings. This says that YouTube can now understand video content without the help of metadata.

9. Don’t dump all your found keywords in the description. There is no proven result that your video will rank if you perform the procedure “Keyword Density”.

10. HD videos dominate YouTube’s search results. 68.2% of videos on the first page of YouTube videos are in High Definition format.

The detailed explanation of the above points is given below.

When it comes to Comments, YouTube encourages their users to publish videos that will engage the visitors more. The more they engage with the videos the more they comment their views and it will boost your rank.

YouTube has publicly announced that a video’s total watch time is a key ranking signal. In short, YouTube wants to promote videos that keep people on YouTube for a long period of time. Longer videos accomplish this best, hence the preference for longer video content.



The data below shows that a longer video will out perform the shorter video in rankings and this a strongly proven metric.

youtube seo techniques


When it comes to views, YouTube is giving a higher preference to those videos which have high views or video which has gone viral. So naturally it will have a impact on the ranking of the videos and this is also a strong metric that is to be followed for better ranking for your videos.

youtube seo techniques

This video will explain the secret algorithm that is used by the YouTube for the rankings which is based on the views.

The subscription driven, is also a major metric that is followed for the better rankings. If any user watches your video and likes it they will naturally subscribe to your channel and they expect to watch more videos fro your channel.

It is a very tough task to bring new subscribers to your channel. Sure, you can get a few people (or bots) to subscribe to your channel after watching a video. But it’s much more difficult than generating thousands of fake views or likes.

youtube seo techniques

Keyword optimization is also a major ranking factor in YouTube rankings. People will be more driven to the results where they exactly search for the exact keyword in the YouTube search. This will also have a major impact on the rankings.

youtube seo techniques

HD videos will dominate the first page of YouTube search results. This data can be interpreted in two ways:

First, it could be that YouTubers that create the best video content also tend to record in HD. Therefore, this is an instance of correlation only telling part of the story.

Second, there’s the possibility that YouTube has an inherent preference for HD video content. In fact, 68.2% of all videos on YouTube’s first page are in HD.
youtube seo

The Best Insider’s Guide For Seo Tips and Tricks

SEO Optimization Tips For Beginners:

Keyword Frequency is more important than Keyword Density:

Keywords are more important for an on page seo optimization, But make sure that you are following the keyword frequency than keyword density. Make right use of keywords in the article than dumping all of them in the article. Use your target keyword at least a few times in the body of your article is more recommended.

Have a Privacy Policy Page And Terms Page In Your Site :

This will not be a ranking factor for the better seo optimization, but having these pages will make Google believe that you are not a shady affiliate site that usually don’t have pages. This also allows your users to trust your site more and the trust factor will be a huge factor in gaining the organic audience to your site.

privacy policy for seo optimization


Having a 60 Character Title is more recommended :

Many SEO experts suggest that the title length should be of 60 characters and this will be a good factor for SEO Optimization. Google normally measures the title in pixels where it has put a limit for this as 512 Pixels.

Make best usage of images :

Reports suggest that an article with images attracts more images than the article with no images. When images are used the article becomes “Easily Readable” for the users and this make user to stick on to the page for more time. And Google will pay more attention to the user’s signals and the ranking will boost up easily for the site.

seo optimization techniques


Use Short Url’s :

Making usage of short url’s is one of the best seo optimization techniques. Short Url’s will be more helpful for both the users and the search engines. Also studies suggest that short url’s will better rank in the SERP results than the long url’s.

best seo optimization techniques


Use your Keyword in first paragraph :

Make use of your keyword in the first paragraph itself. Experts suggest that use your keyword in your first 100 words. This will be a huge benefit for the SEO optimization and will be more helpful for both users and the search engines. When user finds keyword for what he is searching for in the first 100 words, he thinks that he has come to a right place.

seo optimization techniques


Make use of LSI Keywords and Long Tail Keywords:

LSI keywords will help in attracting more users to your site. LSI means Latent Semantic Indexing keywords are basically keywords that are closely related to your primary keywords in respect to the meaning. The LSI keywords will get the users who search the keywords that have a close meaning to your primary focus keyword or related searches for your articles. The Long tail keywords will help in ranking your site in a good position. The long tail keywords will have a low search volume but it will cover all the individual keywords that are highly competitive and with the less competition for these keywords will boost your ranking in the Google search results.

seo optimization


Check whether your site is mobile friendly or not :

It is the major point to be followed for the SEO optimization, because Google has already rolled out an algorithm where it has specified that mobile friendly site must be maintained by every site owner or otherwise the ranking of the respective site will decrease.

mobile friendly site for seo optimization


Make your site load faster :

Your site will have to load fast when it is searched for. The average loading time for a site is 1.5 seconds and the user will be more satisfied when your web page loads more quickly. Make use of less graphics, use less sized images. If the size of the images is more then shrink the images using this tool.


Make use of videos in your posts:

Making use of videos in your posts will boost the rankings. If the video is embedded in YouTube then it will boost the views and can significantly improve the bounce rates and the dwell time numbers.

Seo optimization for videos


Make the best use of keyword research tools :

Keyword research tools will helps you in finding the best keywords that can be used for your blog’s post. There are some free and paid tools that are available in the market which can analyze your keywords and your competitor’s keywords also. Some of the best tools that will help you are slated below.

Google Keyword Planner
MOZ Keyword Explorer
Ahrefs keyword explorer

How SEO Changes Are Making Search World A Better Place

Why SEO Matters :

SEO is a fast growing and constantly changing industry. New changes are implemented time to time which helps the companies to market in the digital medium. SEO services are also rapidly changing in the market due to the heavy competition between the companies. Today, website ranking has become a major issue where SEO is playing a key role in the website ranking.


Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018. SEO tools are also playing a key role where it helps the companies to rank their website at top in SERP results.

What are the key factors to follow for better ranking :

There are some points that are to be followed for the better rankings in SERP results. The main factors that will stand as pillars for the SEO Optimization are On-Page Optimization and Off-Page Optimization. These two factors will rule the SEO where any seo company will have to follow these principles for a better ranking.

On-Page SEO Optimization:

seo on page factors

The On-Page considers the Content, Architecture, HTML factors where one should follow these points when they need to optimize a website. With the Content, main points that need to be followed will be the Quality, Research,Fresh,Answers,Thin. The quality matters where the content that is written in any website need to be the substantial quality. When it comes to research, the keyword research plays a major role in defining the content that is written. The well use of the keywords in the content leads to better ranking in the SERP results. When it comes to Fresh, Is the article is about the fresh topics or about the most searched one in the Internet. Is your content turns into the direct answers within the search results counts in the Answers part. And any SEO company should check their client’s website whether the content is thin or shallow in order to avoid the penalty by Google when they provide the SEO services.

The Architecture follows next where it sees the crawling, the duplicate content, mobile compatibility,speed of the website to load,URL’s and HTTPS will account for the better rankings of a website.Make your site better by allowing the search engines to crawl all the pages and notify the changes that are made time to time.Avoid the duplicate content so that the penalties will be avoid by the Google.The site must be the compatible for the mobiles and loading time for the website should also be less for a single website.Make sure that the URL’s contains meaningful keywords and make use of HTTPS for secure connections.

Off-Page SEO Optimization :

seo off page factors

The Off-Page considers the trust factors,links,personal and social. Make sure the website gets authority were the links,shares and the other factors will make the site a trusted authority.Maintain well quality backlinks to the site and make sure all the links with the great authority.Here the quality works better than the quantity.The personal matters where the website is well indexed within the country and in the local business listings. Make well use of the social media to promote the website.

Three Main Future SEO Predictions:

seo future predictions

According to the predictions made by Ryan Shelley of Search Engine Land, there are 3 main future predictions in the SEO industry. They are :

1.UX plays a major role.
2.AMP will be a major factor.
3.AI will run search.

UX plays a major role :

Google is obsessed with the user experience and this will be going to be a major factor in the website ranking. As search results become more and more customized, user experience (UX) is going to play a larger role in search. If your content is not engaging your users, you will lose out, no matter how great your content is.

To better position your site now, think like how a user wants a website and design the website in that way. Then,create content that not only helps users, but engages them as well. You can do this using free analytics tools that track and learn what your users are doing. Also track the users flow with the help of the Analytics tool and change the website accordingly with the results.

AMP will be a major factor :

Google has started indexing the web pages in two formats that is one for the desktop version and other for the mobile version. As the searches have increased in mobile than in desktop, Google is looking for better results for the queries that are searched on the mobile. A recent report from Hitwise company indicates that in the US, mobile search is roughly 58 percent of overall search query volume.

So following these results, Google is improving their search experience on mobile devices.Reports suggest that percent of people are leaving a website that fails to load in three seconds or less. This is the main reason Google has introduced the concept Accelerated Mobile Pages (AMP) project. As far AMP is not a ranking point, but that doesn’t mean it has no impact on your search or website performance. Websites which satisfies the AMP content is featured prominently in mobile search results, often above the organic listings.Additionally, if users are abandoning slow-loading sites on mobile devices, it makes sense to prioritize mobile page speed, even if you already have the top organic spot.

AI will run search:

Google announced RankBrain last year, a major update in the search industry. Still the exact functioning of the RankBrain is not yet disclosed but AI is a great thing for search. Over time, as the machines learn patterns and understand content, results will get more and more accurate. The other benefit to AI is that it will kill black-hat SEO techniques that are followed by the webmasters to achieve the top position.

How Google Algorithms Are Changing From Year To Year | Google Algorithm

Google Algorithm :

Google Algorithm is way different when compared to standard algorithm. The standard definition of an algorithm is: a set of rules for solving a problem in a finite number of steps. But coming to SEO the meaning of an algorithm will be like this : It sets some set of rules which the websites have to follow in order to rank their websites in the Google search. But how did it decide which results to show you, and in what order?

google algorithms





Google has a very complex algorithm for serving search results, and it changes relatively frequently. There will be updates every year and sometimes this will be a minor update and sometimes it will be a major update. Reports suggest that Google algorithm will have 500 to 1000 updates every year.

As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.

These calculations by the Google platform are conducted incredibly quickly, and the rankings may fluctuate as web developers manipulate the attributes that contribute to page rankings across a website, or on a single page.

Therefore, rankings as assigned by the Google algorithms are fluid. A page that ranks third for a keyword may rise to first or fall to tenth as the content on both it and the other pages in the results change. Usually, the top spots are held by businesses that do search engine optimization, or SEO, on their sites.

How the algorithm for google search will work :

For instance, an individual who inputs “buy running shoes”, The algorithm is adjusted for each search, and can be altered by even the slightest changes to spelling and word order. The results are then given to the user, who can decide which site to visit.

How the Google algorithm works for SEO :

Google algorithm partially uses keywords to determine page rankings. Here the keywords refers to “What the users will type in the search bar. For instance, the user types “buy movie tickets” then the entire phrase will be a Keyword for Google and it shows the results for this query from the Google server that contains websites which are related to the “Buying the movie tickets”. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.

Years ago, it was common practice for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.

Once Google realized this, they altered their algorithm to penalize sites that stuff their pages with keywords, as well as many other “black hat” SEO practices. Because of this, you should avoid any tactic that is done with the aim of outsmarting search engines. Although they may not notice right away, Google will eventually pick up on what you are trying to do, and your rankings will suffer.

When The Google Algorithm Are Introduced:

google algorithm update

In September 2002, Google makes the first publicly announced update to its search algorithm.A number of Internet commentators view this as the death of PageRank (the name for Google’s system for ranking pages) and a significant decline in the quality of Google’s search results.

In February 2003, Google announced the Boston update at SES Boston. Also from April to November Google released algorithms namely “Cassandra“, “Dominic“, “Esmeralda“, “Fritz“, ” Florida” updates to tackle link spam, including mutual links between co-owned websites, as well as hidden text and hidden links.

In January 2004, Google announces the “Austin update“, to continue with the work of combating SEO tactics that Florida had made good progress on. In the same year on February, Google announces the Brandy update, a massive index expansion, Latent Semantic Indexing (LSI), increased attention to anchor text relevance, and the concept of link “neighborhoods.”

In January 2005 To combat link spam, Google, Yahoo! and Microsoft collectively introduce the ” nofollow attribute “. In the same year Google announces the “Allegra” and “Bourbon” updates for which the effects on the sites are unclear.

In December 2005, Google begins rolling out the “Big Daddy update“, continuing for the next few months until March 2006. The update changes URL canonization, site redirects, and related items. The updates are continued every year for tackling small issues without effecting the rankings.

In August 2009, Google announced an algorithm named “Caffeine“, this update is announced on August 10, 2009. It promises faster crawling, expansion of the index, and a near-real-time integration of indexing and ranking.But the rollout is made live on June 8, 2010.

In February 2011, Google launches “Google Panda“, a major update affecting 12% of search queries. The update continues with the earlier work of cracking down on spam, content farms, scrapers, and websites with a high ad-to-content ratio.The rollout is gradual over several months, and Panda will see many further updates.

Google launches its “Webspam update” which would soon become known as Google Penguin on April 2012 and it was updated every year.

In August 2013, Google releases “Google Hummingbird“; a core algorithm update that may enable more semantic search and more effective use of the Knowledge Graph in the future.

In July 2014, Google announces the rollout of “Google Pigeon“; a major update to its search algorithm for “local” searches such as searches related to events or businesses near one. The Pigeon update gives more weight to various search signals to deliver more relevant local results.

In May 2015, Google says it has made a core algorithm change impacting “quality signals“. Before the official announcement, commentators had dubbed the changes as “Phantom 2“.

In October 2015,Google announces that “RankBrain“; a machine learning-based engine (using neural networks), has been the third most influential factor in its search rankings for the last few months. The actual rollout date is not confirmed, but commentators pin the launch time to Spring 2015. It is most useful for new search queries, that account for about 15% of search queries.

In the last update Google rolls out a ranking signal boost to benefit mobile-friendly websites on mobile devices. This is the second update of this sort, with the previous update in April 2015.

From then Google doesn’t have announced any new updates till now but SEO’s and webmasters should be very careful because if at all the updates are released further it will effects the rankings of the sites. So we should be careful with the backlinks, on-page points to see that traffic will not decrease to the sites.

Also Read About Android 8.0 Oreo Updates

Effects and remedies for Google Algorithm changes:

First ask which (if any) algorithms might be affecting your site.

  • Internal algorithms (on-page, technical, etc.)
    Panda, Phantom, Penguin
  • External algorithms (links, citations, etc.)
  • Third-party influence algorithms (ads, etc.)
    Panda, Phantom

These algorithms will affects the sites and we loose the traffic and the rankings there are some points that will solve the problem.

For Panda update :

google panda update

  • Frowns on “thin” content. Length of content can matter (as a signal of time, effort and completeness), but there are exceptions.
  • Duplicate content: NOT a penalty, but it does confuse Google as to which page you want to have ranking. Make sure all your titles and descriptions are unique.
  • Content clarity: make sure all your content is well-written and focused on its topic.
  • Content specificity: make sure content is relevant to your key topics.
  • Content length (these are all rough suggestions, not hard and fast rules!)

Blog posts should be about 35–550 words.

In-depth articles 750 words+.

  • Content technical issues: grammar, spelling, readability

 For Penguin Update :

google penguin update

Real-time Penguin is good news, since adjustments occur as soon as the page is crawled; however, Penguin is now harder to detect, since now only individual pages or sections of a site will drop in ranking, not the whole site.

Your pages can also be hit by an indirect Penguin effect, if some of the pages that link to them are hit by Penguin. The links from those pages to your pages will no longer pass along the ranking power they once did.

The only way to really recover now if Penguin impacts pages on your site is to get quality links to those pages to replace the ones that Penguin devalued. Google says you should still disavow any bad links to your site that you find.

 Mobile-friendly Update :


google mobile friendly update

Since it’s inception the mobile friendly update has an major effect on the sites which are not accessible on mobile. A “mobile-friendly” label used to appear next to sites that met this threshold in the search results, but no longer does. Google has announced two “mobile-friendly” algorithm updates so far, which allegedly devalue the ranking of non-mobile-friendly sites in mobile search results.

Intrusive ads Update :

In August 2016, Google announced that it would begin to devalue the mobile rankings of sites that had certain kinds of interstitials that prevented users from being able to immediately see the actual content upon page load. In January 2017, they confirmed that the update had rolled out. This has effected a lot with the sites who has more pop-up’s that cover the main content, either immediately after a page opens from a search result or while scrolling down that first page. Also the standalone interstitials that must be dismissed before the user watch the content.

Digital Marketing Techniques To Achieve More ROI

Digital Marketing :

Digital Marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. When you have any business and if you want to promote it on Internet, Digital Marketing helps you in this aspect.


Now-a-days, promoting business is more important. In earlier days traditional market is the main player in promoting a business. Print & Electronic media helps in achieving the results, but with the revolution of the Internet and social media the scope for the Digital marketing has increased so much. With the Digital Marketing, one can advertise their business sitting in home. All we need is to choose the right medium for the marketing.


The term digital marketing was first used in the 1990’s, but digital marketing has roots in the mid-1980’s, when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies: People sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives.


In 2000 a survey in the United Kingdom found that most retailers had not registered their own domain address. Digital marketing became more sophisticated in the 2000’s and the 2010’s, when the proliferation of devices’ capability to access digital media at almost any given time led to great growth. Statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.

Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection


types of digital marketing








For doing Digital marketing to your business, first of all we need a website on your business name. Digital marketing is mainly done in two ways. 

1.Search Engine Optimization
2.Social Media Optimization

  • Search Engine Optimization: It includes optimizing your site with the search engines that are present on the web. For this there are some techniques that is to be followed to produce the effective results. The search engine optimization is again divided into two types.
    1.On page Optimization
    2.Off page Optimization

The On-Page Optimization includes optimizing the titles, headings and the content that is present in a website.

The Off-Page Optimization includes building the backlinks, and optimizing the Social networks.

  • Social Media Optimization : Social Media Optimization will includes the optimizing the social networks. Today the social media is growing very much. So we optimize or we promote our business on social media like Facebook,Twitter,YouTube,Instagram, LinkedIn,Pinterest etc.


traditional vs digital marketing





1. In traditional marketing the exposure to any business will be high but the ROI (Return On Investment) cannot be counted. This is the major drawback also. But when it comes to the Digital Marketing ROI can be exactly measured.

2. In Traditional Marketing one should invest more amount of money to produce effective results. But in the Digital Marketing, one can achieve best results by investing in small amount of money.

3. In Traditional Marketing, you cannot measure the results for your business, but in the digital marketing you can see the real audience and where they are coming also can be noted.

4. In traditional business, you cannot target a specific set of people for your Ad but in the Digital Marketing, you can target specific set of people and also you can target based on their Interests.

5. You cannot assure that your brand will be developed in the traditional media, but in the Digital Marketing good website and with better optimizing strategies we can develop our brand easily.

6. You can achieve a great exposure in the Digital Marketing, that means sitting in one country you can target a set of people from another country and can generate good leads from it. This is not possible in the Traditional Marketing.

7. You can go viral over a period of time by Digital Marketing and this is not possible in the Traditional Marketing.

8. In Traditional Marketing people get often irritated with the repetitive ads, but in the Digital Marketing one can choose how he can be contacted, and also can get tailored messages.

9. With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.So it doesn’t take long for good publicity to enhance the prospects of your business.


Ease Of Access:

Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.


Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. “Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty”. Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.

Competitive Advantage :

To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.


As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies.

Segmentation : More focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.

Data-driven advertising : Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand’s mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions.

Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.

Game advertising: Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.


There are many advantages if we use right way of doing the Digital Marketing. But if we use wrong ways such as Black-Hat techniques it will effects more on your business. The ineffective ways includes prioritizing clicks, invalid traffic.

In prioritizing clicks, clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements.

When it comes to invalid traffic, Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem.

We in Kaleigen, provides the best strategies to your Digital Marketing needs. We provide the complete optimization techniques that will be best suited for your company and with these strategies you can rule the search results and also the social media.