As defined by experts, Digital Marketing which also referred as internet marketing or online marketing is an collection of all your online marketing efforts.
This means whatever the efforts we do in order to increase a company’s value in the market will be referred as Digital Marketing.
For this business leverage some digital channels such as Google search, social media, email marketing and promoting their websites in the form of ads in Google etc., comes under Digital Marketing.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
In a traditional way some marketing agencies will follow the old ways where a business profile will go into the market through the medium’s like Electronic Media and Print Media. But the acquisition of the market and returns on the investment by the companies cannot be measured in this mediums.
But with the revolution of Digital Medium, everything a consumer needs is made available on the digital platforms. Average time spending of a consumer on Digital Medium’s is also increasing day by day. To encash this some digital marketing agencies are offering services where all the online marketing efforts will be done in order to promote a business online.
These digital marketing agencies provide some internet marketing services like Search Engine Optimization Services, Pay Per Click Services and also Email Marketing Services. Some digital marketing consultants also provide freelancing services in this respective fields.
When we talk about these digital media agencies, one question will arise in everyone’s mind that is : What will be the benefit to me if I move into the Digital Marketing ? The two major benefits that everyone who practices online marketing say is You will have control on your budget that you are going to spend on Internet Marketing and also You can measure the outreach of your marketing strategies.
Also the internet will give you a lot of ways to do marketing where you can choose the best way for you to implement your marketing tactics.
The simple answer to this question is : Anybody can choose Digital Marketing. It does not confines to a particular section of businesses, but it caters all the needs for every individual business. Everyone who want to promote their company online are eligible to choose the Digital Marketing.
The only thing to keep in the mind in order to practice internet marketing is to choose right way to reach your customers. In order to reach out to your customers you have to watch on which platform the customer is spending a lot of time and you have to concentrate on that platform to reach out to your customers.
For example, Facebook is a major platform where every individual spends a lot of time. But if you concentrate more on the organic search and doesn’t look at Facebook at all you will loose a lot of customer base. So you need to balance all the platforms to reach right audience in a right way.
Also if you opt for the third party agencies you also need to be careful in choosing a right digital marketing agency. Agencies with good digital marketing consultants will add more value to your business otherwise all your money that is invested in internet marketing goes vain.
Choose top digital agencies who will connect with you every time and reports their efforts rather than agencies who doesn’t do the right efforts and follow illegal ways to promote your business.
There are several ways to promote your business, but the 4 main ways in the Digital marketing covers SEO, SMM, PPC, Email Marketing. The first three are the best ways for the promotion and the Email Marketing is considered as the traditional way of the promotion but still the digital marketing consultants consider it a good way for the promotion.
So we will see every service in detail.
SEO (Search Engine Optimization) :
Search Engine Optimization is a way where the process involve optimizing your website to rank high in search engine results page which therefore increases the amount of organic traffic to your website.
The process of SEO will include optimizing your website content according to the Google’s rules and regulations for organic search. There involves two process such as “On-Page Optimization” and “Off-Page Optimization”. The On-Page will covers the techniques like Heading optimization, Title Tag Optimization and Content Optimization.
The Off-Page Optimization includes promoting the website content and building the links(backlinks) from external website to your website.
Social Media Management (SMM) :
Social Media Management involves promoting the business on social media. Now-a-days social media plays a huge role in promoting a business, where maximum number of people will be on social media for a long time.
The practice of promoting your brand and your content on social media channels is to increase brand awareness, drive traffic, and generate leads for your business.
Pay Per Click (PPC) :
Pay Per Click involves in giving ads on Google. Google is a place where one can attract more number of people as it is a major and no.1 search engine in the market. Here a business can publish ads for a better and fast results in order to generate the leads for your business.
There is a question in my mind after reading all the above information, which is : Okay, you are saying that Digital Marketing is a effective strategy for marketing. That’s fine. But when I can expect the result for the efforts I put ?
With Digital Marketing, the results will be based on how effective are your Digital Marketing strategies are. If you spend the time building good strategy for marketing and if you focus on creating quality content to attract and convert them then it will take 6 months for you to see the results in a organic way.
If paid advertising is your marketing strategy the results will be more quicker. But it is recommended to first go in an organic way, to build valuable customers and for a long and sustainable business.
It depends on which strategy you choose. If you go with the organic way by building effective organic ways to promote your content you doesn’t need any budget until you will opt for third party services to build and implement the strategies.
To implement PPC using Google AdWords, you have to bid against other companies in your industry in order to appear on the Google search results. Depending on the competitiveness of the keyword the budget will be reasonable or extremely expensive.