Grow Your Business X3 With Digital Marketing

Digital Marketing agency in Hyderabad

digital marketing agency in hyderabad

Kaleigen is offering Digital Marketing services in Hyderabad. We are the best digital marketing agencies in Hyderabad providing quality digital services. We have a team of professionals with years of marketing expertise who will give you the best marketing results. We offer you a wide range of online marketing services like digital marketing, search engine optimization, Google AdWords, Social media marketing, Facebook marketing, Amazon Marketing

Digital Marketing is an essential marketing strategy for your business. Compared to the traditional marketing, digital marketing is superior in many aspects and provide measurable results. We create unique and targeted digital strategies as per your business requirements. With our professional services, we can ensure to deliver high ROI.

Why you want to choose Digital Marketing

When compared to the traditional marketing, Digital Marketing gives you the targeted results. In traditional marketing there are no methods to measure the audience; When we use Digital Marketing we can exactly measure the people who have seen the advertisement. Many traditional advertising agencies in Hyderabad will follow the old methods like Flex printing, banners, flyers etc to promote a brand; but in Kaleigen we will follow all the new techniques in the market and we implement them digitally.

From Digital Marketing you can achieve Reach, Targeted Audience, Measurable, ROI.

Reach : With our best digital strategies we can assure you that you will reach to your selected audience. In traditional marketing ad agencies will give you the output where you cannot reach to all, but when you follow digital marketing strategies you can reach to maximum audience for whom you want to offer your services.

Targeted audience : Ad agencies in Hyderabad will not assure you that you will reach to your specific targeted audience. But when you follow the digital marketing strategies then there is much scope to reach to your targeted audience. In this we have a method to select the specific people to see your ad and you can also change the preferences according to your targeting.

Measurable : For example, when you give an advertisement in Newspaper or Television you can’t measure how many people the ad reached or how many people watched your Ad, but in the Digital Marketing services you can measure the count of people who watched your ad and also you can count how many people have registered for your service.

ROI : When you go with the digital marketing services, you will have best returns on the investment. With the advent of unique and profitable strategies we can assure you that you will get the high returns on your investment. This will also make our company as the best digital marketing company in Hyderabad.

What Services we offer :

In Digital Marketing, we offer you the services like Search engine optimization, Brand Awareness, Social media marketing, Facebook marketing, Amazon Marketing

Search Engine Optimization : Search Engine optimization is a technique where you can rank your website in Google. Google will provide the search results when you type a keyword in their search box. For getting your website in the search results we will follow some techniques for getting your website in those results.

digital marketing agency hyderabad

Brand Awareness : In this, we will make your brand to reach as many number of people possible on Internet. When your’s is a brand newly launched and nobody knows about it, we will help you in making your brand popular.

Social Media Marketing : Today whole world runs on social media. With the advent of Facebook, Twitter & Instagram there are some opportunities that are in the market to grab the audience attention. We will make you popular on social media which can give you both Brand awareness and also sales.

social media marketing

Facebook Marketing : Facebook is a huge platform to promote and attract customers. Facebook has huge amount of data for which we can target more number of people based on their Age, Relationship status, Sex and many other factors. We can target both Paid & Non-Paid methods to target the audience in Facebook.

Amazon Marketing : Are you selling anything on Amazon? If yes, we can help you with the sales for your products. We have an expert team who will do the search optimization for your products and get your product to reach to as many number of people and also sales for your product.

amazon sell

Why you want to choose us ?

In kaleigen, We will follow all the best methods to get you to reach to maximum number of people. With our unique and targeted strategies we make your brand to grow faster and this had made us as the best digital marketing company in Hyderabad. When compared to other digital marketing companies in Hyderabad, we will assure you that you will get the quality results. With our professional services, we can ensure to deliver high ROI. We provide the end-end 360° marketing strategy utilizing all the online marketing channels.

How to build quality backlinks | Best Tips For Link Building (Latest Update)

Backlinks :

Backlinks are still important in 2017 ?

Backlinks is an important factor in deciding the position of the site in the Google search page results. If you write unique content and publish it you cannot achieve better rank without the help of backlinks.

Every blogger will start his blogging work keeping one point in his mind, to always rank their site on top in the Google search. For this the blogger will put lot of efforts to get his site on the top. Earlier days when Google was not there Yahoo and other search engines had shown the result based on the content.


But when Google has entered into the market all equations have changed,Along with the content a new ranking factor has also been introduced called as trust factor. This trust factor is nothing but along with the content how many people has linked to that page.

In this case, a new term has been introduced known as Backlinks. Backlinks are nothing but how many people are linking back to a particular page in a website.

Google says build high quality backlinks :

Google always says it will give priority to high quality backlinks. The high quality backlinks will be directly proportional to the page rank of a website.

According to experts, PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. When a high quality and high authoritative site links back to your site you will see a rocket speed in your rankings in the search engine.

Now the question is how we will build high quality backlinks.

                                                 Blog Directories list to submit your blog

Building high quality backlinks :

Before going to the topic of building high quality backlinks we have to consider 7 factors in building the high quality backlinks. They are :

1. Authority of a page :

This authority refers to the page rank of a site. A link from a high authority page has more impact on a site compared to the link from a low authority page. Google says it doesn’t give much importance to the page rank but secretly they consider this factor for ranking the sites in Google search.


2. Authority of a site :

A domain which has more authority also have an impact on the backlinks. This factor known as Domain Authority will play a major role. The Domain Authority will be comprising factors such as linking root domains, number of total links for the site. This will be calculated and the result will be given on a scale of 0 to 100 in number.


Getting a backlink form a high authoritative site like Wikipedia which has DA (Domain Authority)is more beneficial than getting a backlink from a new site which has DA of 0.

3. Linking of an Anchor text in another site :

The anchor text plays a major role in building the backlinks. When you are using an anchor Text to link back to our site then we have to use correct and relevant keyword in the anchor text. When you have a page in your site explaining about “On-Page SEO Factors” and the anchor text should be the same like “On-Page SEO Factors” but not “How to make desserts”. Inserting a keyword in the anchor text will be a huge beneficial as it passes more link juice to your site.


Image Source :

4. Relevancy of a site :

Relevancy here refers “from which site you are getting a backlink?” For suppose you run a site which gives world news and you have to get a backlink from “NYTimes” or any other authoritative news website. Getting a backlink from Ford Company’s site will no longer work as a backlink.

5. Link’s position on a site :

The link’s position also matters in building a high quality backlink. Whether you are placing the link inside the content or you have given a link in the footer. This also matters because content will be first seen by all compared to the footer.

6. Links co citations : 

The anchor text will also plays a major role in building links. When you write an article about “Ford Cars”, write an anchor text like this “Test Drive A Ford Car”. Then Google will think that the title is relevant to the article that is written and your rankings will be pushed in the search engine.

7. No-Follow links Vs Do-Follow links :

No-follow links doesn’t add value to your backlinks. Every link that is referring to your site should be a “Do-Follow Link”. This is a very important point to be noted in order to build a high quality backlink.


Don’t Even Consider The BlackHat Techniques :

Build the backlinks step by step;Don’t be in a hurry in building them. If Google catches you practicing Backlinks in a “BlackHat” way then you will be penalized by the Google Algorithms and this will result in banning your site also. In some sites like “Fiverr” people will post selling backlinks for low rate.


Don’t fall into this trap because you will not know from which site they are linking and what anchor text they are using to link. Backlinks from the same anchor text will be considered as spam and Google algorithms will penalize your site if you follow this.

Google always says one sentence that “Building quality backlinks is more important than building high number of backlinks”. Here quality matters most than number.

So follow these techniques to get quality backlinks to achieve the top position in the Google search results.

How to solve Google Keyword Planner Range Problem | Best Tips

Why Google Keyword planner :

Google keyword planner is a tool which gives information about how many people are searching for a particular query in the Google search. This is primarily introduced for the advertisers to know the information about keyword ideas and traffic estimates to help them to build a search network campaign.

google keyword planner structure
This tool mainly covers three points :

1. We can search for keyword and ad groups ideas based on terms that describe your product or service, your website or a product category related to what you are advertising.

2. Get historical data like how many number of times people have searched for a particular keyword or how competetive that keyword is in the Google searches.

3. We can also get traffic estimates like how many clicks and impressions that a particular keyword might get for given bid and budget amounts.

As it is mainly introduced for advertisers, but many bloggers who are in the field of blogging are using this tool to write articles on highly searched keywords.

To know the full details about Keyword planner first of all we need to know what is a keyword. Let’s discuss some brief information about the keyword.

Keyword :

The basic or simplified definition for a keyword is, Keyword is a term which a user types in the google search while finding for a particular information. For example, a under grad student is looking for universities that offer post graduation courses then he will type as “Colleges Offering Post Graduation Courses” in the Google search.

keywords in google search

So “Colleges Offering Post Graduation Courses” will be a keyword that he is looking for answer in the google search. If he type this keyword and press enter then he gets an answer in the form of search results which are there in the Google Database.

Why Google Stopped Showing The Exact Results :

All of a sudden on one fine day bloggers shocked by seeing this message on their Google keyword planner dashboards tool like this.

google keyword planner message

Google has provided this information for free of cost in initial stages to attract more advertisers to advertise on their search platform. Google has also started showing the ads on the top page in the Google search results and the time taking for the advertisers to come on the top has gradually decreased compared to the organic search. This has attracted more advertisers to invest huge amounts in the advertising and has made Google to go more commercially and give less importance to the organic results.

In this case, Google decided to not give the keyword information free to all people except who are investing money in ads.This has made blogging go down and some of the newbie bloggers faced difficulties to find high searched keywords. In contrast to this there are some keyword tools who also provides the search volumes for the keywords and they have also become quite popular in the blogging industry.

For Example, BING the rivalry for Google is providing more information about the keywords like related keywords for every possible keyword and the competition for these keywords in the form of charts.

bing keyword planner tool

SEMRush is also a popular keyword tool which gives information compared to Google keyword planner tool.

semrush keyword planner tool

This information includes organic search,paid search and trends of that particular keyword. It also provides the related keywords,phrase match and live updates for organic results and paid results.

semrush keyword planner


These keyword tools are giving tough competition to the Google Keyword planner tool.

So how we resolve the range issue in the google keyword planner tool and to get the exact search results for the keywords. Below is the solution to the problem.

        Here Are The Best Keyword Tools Other Than Google Keyword Planner Tool

Solution To The Range Issue :

Unfortunately the solution for this problem is to invest some amount in the Google Ads. We have to create a campaign including the keywords and have to run ads in the Google search to see the exact results for a particular keyword.

google keyword planner exact results

This is the only solution to this problem. I am not telling to invest huge amounts for the ads but still you can invest small amounts to get the information about the keywords that you want.

In my case, I am also a newbie blogger searching for the keywords. I have invested about ₹ 600 (Indian currency) for the ads and picked some keywords and have built campaigns in the Google Adwords. This amount fetched me the exact results in the google keyword planner for some time to write articles on the high searched keywords.

The amount has drained after some time and the same problem has raised once again. So I found a solution to this problem and that is choose keywords which are low competitive and has low cpc on them. In this way we can continue the google keyword planner tool for some more extra days to see the exact searches.

I think this article solves the range issue problem for the newbie bloggers and to continue their blogging career.

Digital Marketing Services In Hyderabad | Digital Marketing Services List

Digital Marketing :

As defined by experts, Digital Marketing which also referred as internet marketing or online marketing is an collection of all your online marketing efforts.

digital marketing definition

This means whatever the efforts we do in order to increase a company’s value in the market will be referred as Digital Marketing.

For this business leverage some digital channels such as Google search, social media, email marketing and promoting their websites in the form of ads in Google etc., comes under Digital Marketing.

Why Digital Marketing :

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

In a traditional way some marketing agencies will follow the old ways where a business profile will go into the market through the medium’s like Electronic Media and Print Media. But the acquisition of the market and returns on the investment by the companies cannot be measured in this mediums.

But with the revolution of Digital Medium, everything a consumer needs is made available on the digital platforms. Average time spending of a consumer on Digital Medium’s is also increasing day by day. To encash this some digital marketing agencies are offering services where all the online marketing efforts will be done in order to promote a business online.

These digital marketing agencies provide some internet marketing services like Search Engine Optimization Services, Pay Per Click Services and also Email Marketing Services. Some digital marketing consultants also provide freelancing services in this respective fields.

When we talk about these digital media agencies, one question will arise in everyone’s mind that is : What will be the benefit to me if I move into the Digital Marketing ? The two major benefits that everyone who practices online marketing say is You will have control on your budget that you are going to spend on Internet Marketing and also You can measure the outreach of your marketing strategies.

Also the internet will give you a lot of ways to do marketing where you can choose the best way for you to implement your marketing tactics.

Who will choose Digital Marketing

The simple answer to this question is : Anybody can choose Digital Marketing. It does not confines to a particular section of businesses, but it caters all the needs for every individual business. Everyone who want to promote their company online are eligible to choose the Digital Marketing.

why choose digital marketing

The only thing to keep in the mind in order to practice internet marketing is to choose right way to reach your customers. In order to reach out to your customers you have to watch on which platform the customer is spending a lot of time and you have to concentrate on that platform to reach out to your customers.

For example, Facebook is a major platform where every individual spends a lot of time. But if you concentrate more on the organic search and doesn’t look at Facebook at all you will loose a lot of customer base. So you need to balance all the platforms to reach right audience in a right way.

Also if you opt for the third party agencies you also need to be careful in choosing a right digital marketing agency. Agencies with good digital marketing consultants will add more value to your business otherwise all your money that is invested in internet marketing goes vain.

Choose top digital agencies who will connect with you every time and reports their efforts rather than agencies who doesn’t do the right efforts and follow illegal ways to promote your business.


Also Read 10 Best Proven Tips For Online Reputation Management


Digital Marketing services list :

There are several ways to promote your business, but the 4 main ways in the Digital marketing covers SEO, SMM, PPC, Email Marketing. The first three are the best ways for the promotion and the Email Marketing is considered as the traditional way of the promotion but still the digital marketing consultants consider it a good way for the promotion.

digital marketing techniques

So we will see every service in detail.

SEO (Search Engine Optimization) :

Search Engine Optimization is a way where the process involve optimizing your website to rank high in search engine results page which therefore increases the amount of organic traffic to your website.

digital marketing - SEO

The process of SEO will include optimizing your website content according to the Google’s rules and regulations for organic search. There involves two process such as “On-Page Optimization” and “Off-Page Optimization”. The On-Page will covers the techniques like Heading optimization, Title Tag Optimization and Content Optimization.

The Off-Page Optimization includes promoting the website content and building the links(backlinks) from external website to your website.

Social Media Management (SMM) :

Social Media Management involves promoting the business on social media. Now-a-days social media plays a huge role in promoting a business, where maximum number of people will be on social media for a long time.

digital marketing - SMM

The practice of promoting your brand and your content on social media channels is to increase brand awareness, drive traffic, and generate leads for your business.

Pay Per Click (PPC) :

digital marketing - ppc

Pay Per Click involves in giving ads on Google. Google is a place where one can attract more number of people as it is a major and no.1 search engine in the market. Here a business can publish ads for a better and fast results in order to generate the leads for your business.

When I can see the results :

There is a question in my mind after reading all the above information, which is : Okay, you are saying that Digital Marketing is a effective strategy for marketing. That’s fine. But when I can expect the result for the efforts I put ?

With Digital Marketing, the results will be based on how effective are your Digital Marketing strategies are. If you spend the time building good strategy for marketing and if you focus on creating quality content to attract and convert them then it will take 6 months for you to see the results in a organic way.

If paid advertising is your marketing strategy the results will be more quicker. But it is recommended to first go in an organic way, to build valuable customers and for a long and sustainable business.

How much budget do I need for Digital Marketing :

digital marketing - budget

It depends on which strategy you choose. If you go with the organic way by building effective organic ways to promote your content you doesn’t need any budget until you will opt for third party services to build and implement the strategies.

To implement PPC using Google AdWords, you have to bid against other companies in your industry in order to appear on the Google search results. Depending on the competitiveness of the keyword the budget will be reasonable or extremely expensive.

10 Best Proven Tips For Online Reputation Management

Online Reputation Management

Online Reputation Management plays a major part in protecting a company from defamers.  companies are investing huge amounts for their online presence and they are making efforts to produce high Return On investment. In this competition, some will follow the best white hat techniques to achieve the highest position. But in contrary to this technique some may follow the black hat techniques and also degrade the website or Company which is already existing in high position.

online reputation management

Why Online Reputation Management ?

A company with little more than just a website to represent them online, they are in a precarious position if anyone creates a site to target them or even just posts something on social media, as those items could rank for their business name searches. For established local businesses, people may frequently be searching for a business by business name — so, having bad stuff rank in branded search results can directly impact your bottom line.

            Also Read 10 Best YouTube SEO Hacks That can be followed by anyone

There are so many ways to drop the rankings of a website and these techniques will harm a website than the Google Algorithms do. In order to fight this type of issues experts have come up with an idea where they are going to implement some techniques to make sure that website will not get deposition ed from it’s rankings. This technique is named as “Online Reputation Management”.

online reputation management

The top 10 tips that should be followed for online reputation management are explained below.


1. Make a presence in all social platforms :

Facebook, Twitter, YouTube and Instagram are the basic platforms where all the business will share their presence initially. But adding to these, there are also some additional social media sites, as well where you can grow your presence. Integrate your business executives and employees with the famous social platform LinkedIn as this account adds more trust for your business as they allow only the higher executives to start an account.

2. Keep an eye on all your social accounts :

Just representing your business online doesn’t make your business grow. You also need to develop your audience with them too. Get in touch with your audience on a regular basis and try to answer as many questions possible. This will make your users to trust you more and you can also get rid of the negative comments easily.

3. Make your products and Brands popular :

When you have a huge number of products and Brands in the market, make use of it by developing content to rank for those names also. For this you can create websites, web pages, social media profiles to claim and reserve each brand name.

4. Make strong social presence for executives:

Develop a strong social media presence for your founders, owners and high level executives. By making this you can develop a strong bond with your audience as a low online profile to preserve your privacy just leaves you wide open for defamers.

5. Claim your authorship where applicable :

Authorship will be a huge benefit for online reputation management. This is primarily for businesses where a founder/proprietor is closely associated with the business’s identity. Google requires authors to be individuals; thus, the author tag must be associated with an individual Google+ profile, not with a business page.

6. Listen To your Audience :

Whenever you have any negative comments or feedback or disputes with the orders form your users, listen to their versions to find a solution there itself. Answer to these particular feedback in a polite way and come up with a creative way to give customers what they’re wanting without creating friction. If you make the issue big you will open the doors for defamers to enter and this will recur a huge loss for your online reputation.

7. Apologize when needed :

If you have failed in providing any service or something has gone wrong with your products, immediately apologize to your customers and this will best method to maintain a good relation with them. Being real and transparent in apologizing will protect your company’s good will and also make a crisis situation come to close.

                   6 Tools That Make Tracking Your Online Reputation Easy

8. Maintain blog :

Maintaining a blog not only help you in getting rankings to your website but also helps in online reputation management. For reputation purposes, it not only can rank for your name, it can give you a solid “home court” ground where you can directly respond to any major assertions made about your company if necessary.

9. Don’t argue over Internet :

This is the major point that is to be followed for the online reputation management. Don’t argue with the client even though he is right and you are wrong. Take his contact details and solve your problems with him over Email or phone. If you argue over the Internet they might get furious about your services and they can pass bad comments about your business which will negatively effect your reputation.

10. Invest in online Reputation Management :

Online Reputation Management requires both time and money. The small businesses are not opting to the online reputation management because they assume that they don’t require this as they are small. But this has to be applied for both small and big companies and if you find no time to do this go with other companies who offer these services. Invest more time and some money also in order to maintain a good reputation for the business.

Make sure that you follow all these points to ensure that your company’s online reputation is correctly managed. Outrank all your negative feedback’s and negative comments in a proper way by practicing best methods. Don’t leave your defamers who are posting negative comments regularly on your social media. Talking to them in private can solve all the issues and even if they don’t listen you can proceed legally and eliminate them immediately.

10 Best YouTube SEO Hacks That Are To Be Followed By Everyone

YouTube SEO:

There are many ways to optimize the blog and build good amount of backlinks without craving for the black hat techniques. Apart from On-Page optimization,building backlinks from quality sites, social sharing there is also a major white-hat seo technique which is called as “YouTube SEO”

According to studies,some SEO experts say that we can divert good amount of traffic from the video search engine YouTube to your website. YouTube is the largest search engine after the Google search with 600 Million views per day and 800 Million visitors per month, YouTube can drive more amount of traffic to your website. With 4 Billion videos are watched every day there will be a huge competition to get more views to your videos.Great and viral content is the major point that is to be primarily followed to rank a video but there are some ways which you can additionally add to the videos that you are posting and the procedure is named as “YouTube SEO”.

With this procedure, you can achieve the best results where you can rank your video at top position on YouTube.

YouTube SEO Tips :

1. Length of the videos is considered as the major ranking factor in YouTube. Longer videos can outperform the shorter videos. The average length of a first page YouTube video is 14 minutes 50 seconds. So focus on this point and try to make lengthy videos.

2. Video views have correlation with the rankings. If the no.of views are increasing for the video proportionately the rankings also increase. So make a video with a great content and rank it in the top position.

3. Do you have enough comments for your video? If not, encourage your users to give reviews about your video in the comments section. You have to do it because Comments appear to be an influential ranking factor. Studies found that a video’s comment count strongly correlates with higher rankings.

4. Share your video in all the social platforms and make a point in the video itself to your visitors to share the video after watching. This has to be followed because sharing is also a major ranking factor in YouTube SEO. The number of shares a video generates is strongly tied to YouTube first page rankings.

5. Video likes are also significantly correlated with higher rankings.

youtube seo likes and rankings chart

6. Make a point in every video to your visitors to subscribe to your YouTube channel. “Subscription Driven” has a major effect on rankings. Therefore videos that result in new subscribers have an advantage in YouTube search.

7. Also do a keyword research before you are recording and uploading a new video. The exact match keyword in the video title will have a slight improvement in the rankings and have a slight edge over videos that don’t. So include a keyword in your title and this may improve your rankings by a slight margin.

8. Studies found that a very small relationship between keyword rich video tags and rankings. This says that YouTube can now understand video content without the help of metadata.

9. Don’t dump all your found keywords in the description. There is no proven result that your video will rank if you perform the procedure “Keyword Density”.

10. HD videos dominate YouTube’s search results. 68.2% of videos on the first page of YouTube videos are in High Definition format.

The detailed explanation of the above points is given below.

When it comes to Comments, YouTube encourages their users to publish videos that will engage the visitors more. The more they engage with the videos the more they comment their views and it will boost your rank.

YouTube has publicly announced that a video’s total watch time is a key ranking signal. In short, YouTube wants to promote videos that keep people on YouTube for a long period of time. Longer videos accomplish this best, hence the preference for longer video content.



The data below shows that a longer video will out perform the shorter video in rankings and this a strongly proven metric.

youtube seo techniques


When it comes to views, YouTube is giving a higher preference to those videos which have high views or video which has gone viral. So naturally it will have a impact on the ranking of the videos and this is also a strong metric that is to be followed for better ranking for your videos.

youtube seo techniques

This video will explain the secret algorithm that is used by the YouTube for the rankings which is based on the views.

The subscription driven, is also a major metric that is followed for the better rankings. If any user watches your video and likes it they will naturally subscribe to your channel and they expect to watch more videos fro your channel.

It is a very tough task to bring new subscribers to your channel. Sure, you can get a few people (or bots) to subscribe to your channel after watching a video. But it’s much more difficult than generating thousands of fake views or likes.

youtube seo techniques

Keyword optimization is also a major ranking factor in YouTube rankings. People will be more driven to the results where they exactly search for the exact keyword in the YouTube search. This will also have a major impact on the rankings.

youtube seo techniques

HD videos will dominate the first page of YouTube search results. This data can be interpreted in two ways:

First, it could be that YouTubers that create the best video content also tend to record in HD. Therefore, this is an instance of correlation only telling part of the story.

Second, there’s the possibility that YouTube has an inherent preference for HD video content. In fact, 68.2% of all videos on YouTube’s first page are in HD.
youtube seo

The Best Insider’s Guide For Seo Tips and Tricks

SEO Optimization Tips For Beginners:

Keyword Frequency is more important than Keyword Density:

Keywords are more important for an on page seo optimization, But make sure that you are following the keyword frequency than keyword density. Make right use of keywords in the article than dumping all of them in the article. Use your target keyword at least a few times in the body of your article is more recommended.

Have a Privacy Policy Page And Terms Page In Your Site :

This will not be a ranking factor for the better seo optimization, but having these pages will make Google believe that you are not a shady affiliate site that usually don’t have pages. This also allows your users to trust your site more and the trust factor will be a huge factor in gaining the organic audience to your site.

privacy policy for seo optimization


Having a 60 Character Title is more recommended :

Many SEO experts suggest that the title length should be of 60 characters and this will be a good factor for SEO Optimization. Google normally measures the title in pixels where it has put a limit for this as 512 Pixels.

Make best usage of images :

Reports suggest that an article with images attracts more images than the article with no images. When images are used the article becomes “Easily Readable” for the users and this make user to stick on to the page for more time. And Google will pay more attention to the user’s signals and the ranking will boost up easily for the site.

seo optimization techniques


Use Short Url’s :

Making usage of short url’s is one of the best seo optimization techniques. Short Url’s will be more helpful for both the users and the search engines. Also studies suggest that short url’s will better rank in the SERP results than the long url’s.

best seo optimization techniques


Use your Keyword in first paragraph :

Make use of your keyword in the first paragraph itself. Experts suggest that use your keyword in your first 100 words. This will be a huge benefit for the SEO optimization and will be more helpful for both users and the search engines. When user finds keyword for what he is searching for in the first 100 words, he thinks that he has come to a right place.

seo optimization techniques


Make use of LSI Keywords and Long Tail Keywords:

LSI keywords will help in attracting more users to your site. LSI means Latent Semantic Indexing keywords are basically keywords that are closely related to your primary keywords in respect to the meaning. The LSI keywords will get the users who search the keywords that have a close meaning to your primary focus keyword or related searches for your articles. The Long tail keywords will help in ranking your site in a good position. The long tail keywords will have a low search volume but it will cover all the individual keywords that are highly competitive and with the less competition for these keywords will boost your ranking in the Google search results.

seo optimization


Check whether your site is mobile friendly or not :

It is the major point to be followed for the SEO optimization, because Google has already rolled out an algorithm where it has specified that mobile friendly site must be maintained by every site owner or otherwise the ranking of the respective site will decrease.

mobile friendly site for seo optimization


Make your site load faster :

Your site will have to load fast when it is searched for. The average loading time for a site is 1.5 seconds and the user will be more satisfied when your web page loads more quickly. Make use of less graphics, use less sized images. If the size of the images is more then shrink the images using this tool.


Make use of videos in your posts:

Making use of videos in your posts will boost the rankings. If the video is embedded in YouTube then it will boost the views and can significantly improve the bounce rates and the dwell time numbers.

Seo optimization for videos


Make the best use of keyword research tools :

Keyword research tools will helps you in finding the best keywords that can be used for your blog’s post. There are some free and paid tools that are available in the market which can analyze your keywords and your competitor’s keywords also. Some of the best tools that will help you are slated below.

Google Keyword Planner
MOZ Keyword Explorer
Ahrefs keyword explorer

How Virtual Reality Works And How It Is Implemented

What is virtual reality:

Virtual reality is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

virtual reality tour

Virtual reality creates a virtual world where the computer uses the virtual reality headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting. It makes the user that he is inside the world which he is seeing.Virtual reality also simulates a user’s physical presence in the physical environment. VR has been defined as “a realistic and immersive simulation of a three-dimensional 360-degree environment, created using interactive software and hardware, and experienced or controlled by movement of the body”.

When Virtual Reality was introduced :

The word Virtual reality has been first introduced in 1938. Antonin Artaud described the illusory nature of characters and objects in the theatre as “la réalité virtuelle” in a collection of essays, Le Théâtre et son double. The English translation of this book, published in 1958 as The Theater and its Double, is the earliest published use of the term “virtual reality”.

how virtual reality works

The Virtual Reality Modelling Language (VRML), first introduced in 1994, had a plan of creating “virtual worlds” without dependency on headsets. The Web3D consortium was subsequently founded in 1997 for the development of industry standards for web-based 3D graphics. The consortium subsequently developed X3D from the VRML framework as an archival, open-source standard for web-based distribution of VR content.

The VR devices were prepared in coordination with smart phones and it’s features including: gyroscopes and motion sensors for tracking head, hand, and body positions; small HD screens for stereoscopic displays; and small, lightweight and fast processors.

Independent production of VR images and video has increased by the development of omnidirectional cameras, also known as 360-degree cameras or VR cameras, that have the ability to record in all directions, although at low-resolutions or in highly compressed formats for online streaming.In contrast, photogrammetry is increasingly used to combine several high-resolution photographs for the creation of detailed 3D objects and environments in VR applications.

How does virtual reality works :

virtual reality tricks your brain into believing you are in a 3D world. The first way VR does this is with the stereoscopic display. This works by displaying two slightly different angles of the scene to each eye, simulating depth. This along with other ways to simulate depth like parallax (farther objects to you seem to move slower), shading and techniques create an almost life like experience.

virtual reality spherical 360 degree photo

VR mainly depends on two things i.,e the frame rate and the refresh rate. Different VR headsets will have different specifications but the primary goal is that VR headsets should maintain 60 FPS (Frames per second). Frames per second is how fast your GPU can display images per second. 60 FPS means the GPU is producing 60 images every second. The refresh rate is nothing but, how fast the monitor can display images per second which is measured in Hertz. For example, if you are playing a game and the FPS is 120 but your monitor refresh rate is 60 Hz, you will only be able to display 60 FPS. You are essentially losing half of your frames, which is not a good thing as “tearing” can occur. Watch the below video to get a clear view on how VR works.

Where Virtual Reality can be used :

Virtual reality is mainly used in gaming field. Today many games are made in virtual reality technique and the users will have a feel that they are in the game. Another main field is Cinema and Entertainment, Films produced for VR permit the audience to view a 360 degree environment in every scene. Production companies, such as Fox Searchlight Pictures and Skybound, utilize VR cameras to produce films and series that are interactive in VR.

Virtual reality is also used for Education & Training purposes where the where they can develop their skills without the real-world consequences of failing.Also Virtual reality is widely used in Military uses,Space Training, Medical Training and Flight and vehicular applications.

Future of VR :

Virtual reality has more advantages and also many disadvantages. Comparatively, disadvantages weigh more than the advantages. There are many health and safety considerations of virtual reality. Most virtual reality systems come with consumer warnings, including: seizures; developmental issues in children; trip-and-fall and collision warnings; discomfort; repetitive stress injury; and interference with medical devices.

Virtual reality sickness (also known as cyber-sickness) occurs when a person’s exposure to a virtual environment causes symptoms that are similar to motion sickness symptoms. The most common symptoms are general discomfort, headache, stomach awareness, nausea, vomiting, pallor, sweating, fatigue, drowsiness, disorientation, and apathy. Estimates for susceptibility range from one in every thirty to one in every two people. For women, rates are as high as four in five.

How SEO Changes Are Making Search World A Better Place

Why SEO Matters :

SEO is a fast growing and constantly changing industry. New changes are implemented time to time which helps the companies to market in the digital medium. SEO services are also rapidly changing in the market due to the heavy competition between the companies. Today, website ranking has become a major issue where SEO is playing a key role in the website ranking.


Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018. SEO tools are also playing a key role where it helps the companies to rank their website at top in SERP results.

What are the key factors to follow for better ranking :

There are some points that are to be followed for the better rankings in SERP results. The main factors that will stand as pillars for the SEO Optimization are On-Page Optimization and Off-Page Optimization. These two factors will rule the SEO where any seo company will have to follow these principles for a better ranking.

On-Page SEO Optimization:

seo on page factors

The On-Page considers the Content, Architecture, HTML factors where one should follow these points when they need to optimize a website. With the Content, main points that need to be followed will be the Quality, Research,Fresh,Answers,Thin. The quality matters where the content that is written in any website need to be the substantial quality. When it comes to research, the keyword research plays a major role in defining the content that is written. The well use of the keywords in the content leads to better ranking in the SERP results. When it comes to Fresh, Is the article is about the fresh topics or about the most searched one in the Internet. Is your content turns into the direct answers within the search results counts in the Answers part. And any SEO company should check their client’s website whether the content is thin or shallow in order to avoid the penalty by Google when they provide the SEO services.

The Architecture follows next where it sees the crawling, the duplicate content, mobile compatibility,speed of the website to load,URL’s and HTTPS will account for the better rankings of a website.Make your site better by allowing the search engines to crawl all the pages and notify the changes that are made time to time.Avoid the duplicate content so that the penalties will be avoid by the Google.The site must be the compatible for the mobiles and loading time for the website should also be less for a single website.Make sure that the URL’s contains meaningful keywords and make use of HTTPS for secure connections.

Off-Page SEO Optimization :

seo off page factors

The Off-Page considers the trust factors,links,personal and social. Make sure the website gets authority were the links,shares and the other factors will make the site a trusted authority.Maintain well quality backlinks to the site and make sure all the links with the great authority.Here the quality works better than the quantity.The personal matters where the website is well indexed within the country and in the local business listings. Make well use of the social media to promote the website.

Three Main Future SEO Predictions:

seo future predictions

According to the predictions made by Ryan Shelley of Search Engine Land, there are 3 main future predictions in the SEO industry. They are :

1.UX plays a major role.
2.AMP will be a major factor.
3.AI will run search.

UX plays a major role :

Google is obsessed with the user experience and this will be going to be a major factor in the website ranking. As search results become more and more customized, user experience (UX) is going to play a larger role in search. If your content is not engaging your users, you will lose out, no matter how great your content is.

To better position your site now, think like how a user wants a website and design the website in that way. Then,create content that not only helps users, but engages them as well. You can do this using free analytics tools that track and learn what your users are doing. Also track the users flow with the help of the Analytics tool and change the website accordingly with the results.

AMP will be a major factor :

Google has started indexing the web pages in two formats that is one for the desktop version and other for the mobile version. As the searches have increased in mobile than in desktop, Google is looking for better results for the queries that are searched on the mobile. A recent report from Hitwise company indicates that in the US, mobile search is roughly 58 percent of overall search query volume.

So following these results, Google is improving their search experience on mobile devices.Reports suggest that percent of people are leaving a website that fails to load in three seconds or less. This is the main reason Google has introduced the concept Accelerated Mobile Pages (AMP) project. As far AMP is not a ranking point, but that doesn’t mean it has no impact on your search or website performance. Websites which satisfies the AMP content is featured prominently in mobile search results, often above the organic listings.Additionally, if users are abandoning slow-loading sites on mobile devices, it makes sense to prioritize mobile page speed, even if you already have the top organic spot.

AI will run search:

Google announced RankBrain last year, a major update in the search industry. Still the exact functioning of the RankBrain is not yet disclosed but AI is a great thing for search. Over time, as the machines learn patterns and understand content, results will get more and more accurate. The other benefit to AI is that it will kill black-hat SEO techniques that are followed by the webmasters to achieve the top position.

How Google Algorithms aren’t as Bad as You Think | Google Owl Update

Google Algorithms :

Google Algorithms are launched from time to time to tackle the problems that will arise with short content, backlinks and other issues. These updates are removing the problems that arises with the short content,Spam links, Mobile compatibility and the other things.

google algorithm

This time they are working on a new Google algorithms, which deals with the fake news and the problematic content. The new update is named as OWL where it searches whether there will be any fake news or explicit content and removes it immediately.

Problematic Content :

google algorithms

Google Owl is internal name in the circles to fight back on problematic searches. When any user searches for any query in the Google it has included a point where users can report the content if they find it offensive or a rumor, or a urban myths or derogatory topics. According to Pandu Nayak — a Google Employee who works on search quality, “This turns out to be a very small problem, a fraction of our query stream. So it doesn’t actually show up very often or almost ever in our regular evals and so forth. And we see these problems and it feels like a small problem,” Nayak said. He also indicated “People [at Google] were really shocked, by the whole thing. That, even though it was a small problem [in terms of number of searches], it became clear to us that we really needed to solve it. It was a significant problem, and it’s one that we had I guess not appreciated before.”

Improving Autocomplete Search Suggestions:

google algorithms

At the same time, Google is also working on the Autocomplete searches. Whenever we type a query in the search bar Google is providing the extra details regarding the query that is typed in the search box. For example, when user types “WEA” then the search completes as “WEATHER”. So in addition to this query, Google is also suggesting the results as “WEATHER TODAY”, “WEATHER TOMORROW”. This will improves the accuracy of the results and the user will be satisfied with the results.

Reporting The Problematic Content :

google algorithms

From so many years Google is facing this problem where some webmasters are uploading the fake news and inappropriate content and Google has to check for this whenever a complaint is filed again the query. YouTube is implementing this procedure from many years where user can report any video that is inappropriate.

But when it comes to the Google search there is no procedure to follow to file the content as fake or explicit or in any other ways. So Google has finally working on this algorithm where users can report the content that is being uploaded.

                Also Read Why Good Design Helps in Building Valuable Customers

Improving Featured Snippets :

google algorithms

Google also working on their Google Snippets where the answers are shown in a special display when a user types the query in the Google search bar. These answers comes when Google thinks a particular result answers a question much better than others.These are also called as “One True Answer Display”.

Google also introduced this feature on the Google Assistant on Android phones and in Google Home where the devices becomes the answer that Google gives in response to a question. So some answers are very inappropriate where users are feeling objection. To solve this problem Google has come up with an idea where they introduced an improved feedback form associated with Featured Snippets. Google is giving a feedback form where the users can give feedback on th answers and if many users have given negative feedback on the answer then Google will change it.

In the Google search, users can send the feedback in a form where they select the options that are given and coming to the Mobile phones and Google Home when you find any issues with the answer say like this “OK Google, send feedback”. Then the Google Home will reply asking “What do we need to fix”, then say whatever you report as a problem will get associated for review with that answer. So tell it what you think — the answer was wrong, offensive or whatever.

The search engine processes nearly 6 billion searches per day. Few of these searches fall into the problematic category. Google’s even put a number to it today, saying 0.25 percent of all queries are like this.So with these changes, Google is giving more accurate results to the user and they are trying to avoid the spammers who spam the search results with their content. We need to see how the results will change while implementing this Google algorithms and hope the authoritative sites get more preference in the search results.